Cosmoprof NA 2012

Celebrating 11 years of excellence in beauty, Cosmoprof North America (CPNA), named as one of the “Top 25 Fastest-Growing Trade Shows” by Trade Show News Network (TSNN), will take place July 14-16, 2013 at the Mandalay Bay Convention Center in Las Vegas. The show expects more than 800 companies (including about 100 packaging exhibitors) to participate at this year’s event, which covers all sectors of the beauty industry, including nail, cosmetics, skin care, hair, spa and packaging.

We anticipate a 10% increase over 2012’s attendance of 25,000, during this three-day event where both exhibitors and attendees will come together to explore the newest products and trends all in one venue. In addition to the valuable networking events, we will continue to offer our award-winning educational conferences and business platform initiatives.

Discover Beauty will be back for its 7th year and will continue to feature distinctive brands from around the world. For these brands, we, as show organizers, arrange pre-scheduled sales meetings and events with important retailers; however, the area is open to all attendees throughout the show. I am happy to announce the initial Discover Beauty line-up for 2013: African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Skin&Co Roma and VitaMan. Additionally, the Spotlights program, which was unveiled last year to an overwhelming response, will be back, highlighting the best in small niche beauty brands, also located in Discover Beauty.

Attendees can visit the one-stop beauty shop, Beautique, for deluxe-sized beauty product samples; a minimal charge benefits the City of Hope. HCT Packaging, the official sponsor of Beautique, produced the customized box that holds the products.

New Packaging Initiatives

The show will unveil two new initiatives that are unique to CPNA, which focus on the packaging category. All attendees are invited to visit the one-stop beauty shop, Beautique, for deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. Attendees will be able to hand pick seven deluxe samples from 20 featured exhibiting brands for a minimal fee of $10. All proceeds collected will benefit City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The beauty sampling shop will be located on the main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they might not necessarily get the chance to meet with otherwise. HCT Packaging, the official sponsor of Beautique, will produce the customized box that will hold all the beauty products.

I am also very happy to announce that CPNA will introduce One-On-One Packaging Meetings. Following on the widely successful Discover Beauty concept of pre-scheduled meetings between brands and retailers, this will be the same idea except the focus is on packaging. The meetings will take place in Pavilion B (Packaging), where a small delegation of buyers who are responsible for purchasing packaging components will come to meet with our exhibitors on Sunday, July 14th for pre-scheduled one-on-one meetings to see what is new in the packaging world. In an industry that is all about first impressions, packaging is vital to new and existing companies. At CPNA, we pride ourselves on emphasizing the importance of this category by offering both exhibitors and attendees innovative packaging concepts that will effectively communicate any brand message.

For more information on Cosmoprof North America, visit cosmoprofnorthamerica.com

About the Author

Daniela Ciocan is director of marketing for Sogecos Americas, the organizers of Cosmoprof North America.